All 16 quoted SKUs, priced from the 18/20 Aug quotation sheet against verified South African
retail anchors. Move the controls to see what breaks.
Landed cost vs market — per SKU
SKU
Item
FOB $
Qty
Landed
Anchor incl VAT
RRP
RRP ex VAT
GM
Mark-up
Reading the anchors. “Market floor” is the cheapest comparable found in SA;
“Premium” is the branded/certified comparable where one was actually captured. Where no anchor was
found the cell shows “—” rather than a guess. Hover a ! for the caveat on
that line. Anchors captured 7–19 Aug 2026 — re-date before quoting these to anyone.